How to create and build awesome brands

Like strategy, the words brand and branding are frequently misused in the business world. This is unfortunate because brands – together with the process of branding – are incredibly important to a business’s success. How important?  Well, the fact is this. A high-value portfolio of brands is one of your most valuable assets. Which is one reason why – as part of…

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How to build a kickass brand in 2015

So, if you had to list the most important priorities or tasks you need to perform in your business next year, what would they be? Answering or reading emails?  Managing staff? Having management meetings? These tasks may be part and parcel of your job, but they are not the most important things you need to perform in your business. What…

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