A big marketing trend of 2014. Ignore it at your peril.

There is an evolving marketing communications technology I predict will really take off in 2014 and truly trend into the mainstream.  This technology will slash hours in travel time, improve productivity, build your relationships with staff and customers, and rapidly improve your business and personal communications. For me, about 15% of my client communications is currently done via this technology,…

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7 steps to creating and executing KickAss marketing campaigns

Are your marketing campaigns not getting you the results you want? It’s possibly because the process you’re using to plan and execute your campaigns is flawed or missing some key elements.  In which case you should learn and use my 7 step kickass marketing campaign formula. This is the formula my team and I have used to create successful, million…

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What are business tactics?

In my article “What is Strategy” you received the most concise definition and explanation of business strategy that you will ever come across. As I explained in that article, strategy is one of the most misused and misunderstood business terms, and that most people don’t really know what a business strategy is.  Then, using a sports metaphor, I explained the…

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