Free book reveals how business leaders can develop better strategies, improve performance and get all their shit together – at work and in life
Greetings! It’s Ben M. Bartlett here and I am writing to you from the awesome country of New Zealand.
As you may know, New Zealand is a developed country of 5 million people located near the bottom of the world.
Here in New Zealand we’re famous for sheep, beautifully picturesque landscapes, the Lord of the Rings movies, the All Blacks rugby team…and that on a per capita basis, we are one of the world’s best sporting nations.
We also have a reputation as being really friendly, down-to-earth and helpful people.
Anyway, if you’re a CEO, business owner or hold some other senior position in your team, then today I want to help you. More specifically, I want to help you get all your shit together. And perform much better. At work and in life.
How so?
I want to send you a book. It’s called The 12 Principles of Strategic Performance.
Importantly, the digital edition of The 12 Pirnciples of Strategic Peformance is free and is available as a PDF download. Or, if you want you can purchase the extended print edition for $495.00.
Either way, if you’re serious about developing better strategies, improving performance and achieving big goals, The 12 Principles of Strategic Performance is a must-read.
Introducing the complete approach to performance improvement and success
So what is strategic performance? Firstly, it is the ability to plan and execute strategy at the highest level, and to achieve the most important goals. Put another way, strategic performance is an advanced discipline for setting and achieving goals in the key areas of one’s life.
Furthermore, strategic performance is the capacity to overcome major challenges, hurdles, adversities and set backs on your journey to success. It is about knowing how to achieve big things from small beginnings.
As a discipline, strategic performance integrates principles and practices of strategy, leadership, values and human behaviour. As well, it draws upon related fields of study including neuroscience, physiology, organisation/team development and ethics.
Strategic performance is commonly associated with high-profile domains like business, elite-level sport and military warfare. However, at the highest level its methods are applied to improve personal performance in the key life areas, such as personal relationships, family, health and fitness, education and meaningful work. These are the most important areas for work-life happiness and success.
Ultimately, strategic performance is the science of getting all your shit together.
The starting point for learning about and getting better at strategic performance? The 12 Principles book.
What you will learn in The 12 Principles of Strategic Performance
At just over 100 pages long, The 12 Principles of Strategic Performance can be read quickly. And the way that it’s structured means you’ll be able to pick up key points in minutes and not hours or days. Here’s what you will learn:
- Unpacking the ultimate definition of success
- Leadership defined and the two types of leadership
- The most valuable leadership
- The leadership paradox
- The primary mission of a leader
- What is strategy? The best definition of strategy you will ever read.
- Your most valuable investment asset
- The Skill Set box
- The 6 skills of the Leadership Skill Set
- An introduction to mindset and the brain’s CEO
- Why people get divorced
- The strategic importance of physical fitness
- The #1 leadership and life skill
- How to develop and master your skill set
- The most powerful learning and development method
- The 7 Ladders of Leadership
- Why we under-perform and fail
- The 10 factors that drive human behaviour and performance
- The foundation of your performance and success
- What are values?
- The power of a recipe
- The leadership legacy
- The Strategic Performance Framework
And more…
All this packed into just over 100 pages? Absolutely yes.
But how is that possible? Well firstly the book includes visual tools in the form of strategy models, including leadership development frameworks and process visuals. You will get an introduction to strategy models in chapter 4.
Next, the book is written in plain English, as opposed to being written like a masters degree thesis or an overly wordy corporate manual. There is no corporate or government diarrhea. No academic airy-fairy theory.
What else won’t you find in The 12 Principles of Strategic Performance? You won’t find motivational mumbo jumbo or feel good, yet empty hot air like what you read in get rich quick and law of attraction type books. No siree!
The 12 Principles of Strategic Performance has a nice balance between scientific theory and practice. So you will learn the scientific underpinnings of strategy and high performance, and how to apply them in real life.
The Strategic Lessons Newsletter – Free bonus
A bonus you will get with your book is a free subscription to the Strategic Lessons.
Strategic Lessons is my email newsletter that reinforces what you will learn in the strategic performance book. It expands upon strategic performance and showcases how this applied science can be used in areas such as business, personal relationships, health and fitness, and finances.
Sent your email inbox once a week, Strategic Lessons is one of a suite of education, consulting and coaching services dedicated to strategic performance.
Strategic Lessons and the other services will take your learning and development beyond the level you’ll achieve by just reading The 12 Principles of Strategic Performance.
Again, Strategic Lessons is free, and is delivered to your email inbox once a week.
And my qualifications?
First and foremost, I am a master strategist, which is best defined as someone qualified and skilled in analyzing and developing strategy. So in a nutshell, I help business leaders to solve their biggest problems with good strategy.
In terms of academic background, I attended my first strategic planning course in 1994. And, my qualifications include an MBA (“A” grade average), specializing in strategic thinking.
As well as serving as a strategist, I am a strategic advisor and coach to CEOs, high performing business owners and team members, helping them to improve strategic performance and to get their shit together.
Clients include senior executives at large organisations such as Marley, Red Cross, AIG and Honda…managing directors, boards and team members of multi-million dollar a year privately owned companies, government department leaders, and the owners of small businesses.
My work has been recognised and featured at industry conferences in both New Zealand and Australia, and has been the subject of legal action taken against others who have stolen my – and my clients’ – intellectual property. I’ve helped firms in a range of sectors including investment advisory, accounting, fast moving consumer goods, building and construction, food manufacturing, insurance and wellness.
Alongside my work with business leaders is the role I perform as a fitness/sports coach and life skills mentor, working with youth. This role is a passion that I’ve been dedicated to for more than 30 years. My business career is my career. My youth work is my calling. And the two work perfectly together.
What is my youth coaching work all about? It’s about helping youth to apply strategy principles to excel in all areas of their lives, such as education, vocation and physical and mental wellbeing. You see, when you master strategy you can master life. And that’s the message I drive into the youth that I coach.
My biggest qualification?
Listen up. I didn’t have the flashest upbringing. Born a poor Maori boy in the small city of Gisborne, New Zealand. And surrounded by a dysfunctional environment that included alcohol abuse, drugs, crime and financial hardship.
But, when I reached my late teens I realised that the responsibility for getting my shit together lay firmly on my shoulders. And I discovered that the key to success was learning how to plan and execute strategy.
Long story short. I did get my shit together. And now it’s me telling high falutin’ CEOs and business leaders how to get all their shit together.
How to get your SHIT together
Want to learn how to get your shit together? You need to get your free copy of The 12 Principles of Strategic Peformance. And your free subscription to the Strategic Lessons.
To get your free digital copy of The 12 Principles of Strategic Performance, as well as a subscription to the Strategic Lessons newsletter, complete the form below.
After your request is received and processed, you’ll receive an email with the download PDF link.