Free book reveals how business leaders can develop better strategies, improve performance and achieve bigger goals – at work and in life

Greetings! It’s Ben M. Bartlett here and I am writing to you from the awesome country of New Zealand.

As you may know, New Zealand is a developed country of 5 million people located near the bottom of the world.

Here in New Zealand we’re famous for sheep, beautifully picturesque landscapes, the Lord of the Rings movies, the All Blacks rugby team…and that on a per capita basis, we are one of the world’s best sporting nations.

We also have a reputation as being really friendly, down-to-earth and helpful people.

Anyway, if you’re a CEO, business owner or hold some other senior position in your team, then today I want to help you. More specifically, I want to help you get all your shit together. And perform much better. At work and in life.

How so?

I want to send you a book. It’s called The Strategy Book.

Importantly, the digital edition of The Strategy Book is free and is available as a PDF download. Or, if you want you can purchase the full color print edition for $295.00.

Either way, if you’re serious about developing better strategies, improving performance and achieving big goals, The Strategy Book is a must-read.

Here’s why.

Introducing the #1 leadership and life skill

As the title suggests, The Strategy Book is a book about strategy. More specifically, it is a book about the complete process of strategy known as strategic management.

Strategic management? In terms of a definition, strategic management is the overarching leadership skill of planning and executing a strategy to achieve a big goal and vision. Put another way, it is the skill of setting and achieving goals.

In business, strategic management is the most important skill of the business owner or CEO. Which is one reason why it is taught as the capstone course in business school programs such as the MBA.

More importantly however, strategic management is the #1 life skill. If you want to be more and have more in all areas of your life, the key skill you need to have at a high-level is strategic management.

Ther starting point for getting better at strategic management? The Strategy Book.

What you will learn in The Strategy Book

In terms of the overall learning theme, The Strategy Book teaches you about strategic management. And how to be better at planning, developing and executing strategy.

Crucially, you will learn why and how the principles and practices of strategy will help you to perform better and achieve higher goals in all areas of your life. Health. Business/Career. Finances. Relationships. And so on…

At just over 110 pages long, The Strategy Book can be read quickly. And the way that it’s structured means that you’ll be able to pick up key points in minutes and not hours or days. Here’s what you will learn:

Unpacking the ultimate definition of success (Page 11)
The best way to learn about strategy (Page 24)
What is strategy? The best definition of strategy you will ever read. (Page 28)
What are tactics? (Page 32)
The critical relationship between strategy and tactics (Page 34)
What is execution? (Page 39)
Your most valuable investment asset (Page 40)
The Skill Set box (Page 44)
The essential strategy tools (Page 46)
The 5 types of strategy models (Page 49)
The most valuable assets in a business (Page 51)
The unbreakable link between strategy and leadership (Page 55)
Leadership defined – and the two types of leadership (Page 57)
The most valuable type of leadership (Page 58)
The leadership paradox (Page 59)
The 6 skills of the Leadership Skill Set (Page 62)
An introduction to mindset and the brain’s CEO (Page 63)
Why people get divorced (Page 70)
The strategic importance of physical fitness (Page 71)
The overarching leadership skill (Page 74)
An introduction to advanced strategic management (Page 78)
The five core components of high performance and success (Page 80)
Why we under-perform and fail (Page 84)
The High Performance Formula (Page 86)
How to get your shit together (Page 87)
What is financial growth and maturity? (Page 89)
The foundation of your performance and success (Page 93)
What are values? (Page 94)
The power of a personal mission statement (Page 98)
How not to write a mission statement (Page 101)
How to write a powerful mission statement (Page 102)
The Advanced Strategy Framework (Page 110)

And more…

All this packed into just over 110 pages? Absolutely yes.

But how is that possible? Well firstly the book includes visual tools in the form of strategy models, including leadership development frameworks and process visuals. You will get an introduction to strategy models in chapter 2.

Next, the book is written in plain English, as opposed to being written like a masters degree thesis or an overly wordy corporate manual. There is no corporate or government diarrhea. No academic airy-fairy theory.

What else won’t you find in The Strategy Book? You won’t find motivational mumbo jumbo or feel good, yet empty hot air like what you read in get rich quick and law of attraction type books. No siree!

The Strategy Book has a nice balance between scientific theory and practice. So you will learn the scientific underpinnings of strategy and high performance, and how to apply them in real life.

The Strategic Lessons Newsletter – Free bonus

A bonus you will get with your book is a free subscription to the Strategic Lessons.

Strategic Lessons is my email newsletter that reinforces what you will learn in The Strategy Book. It expands upon strategic management and showcases how this applied science can be used in areas such as business, personal relationships, health and fitness, and finances.

Sent your email inbox once a week, Strategic Lessons is one of a suite of education, consulting and coaching services dedicated to strategic management.

Strategic Lessons and the other services will take your learning and development beyond the level you’ll achieve by reading The Strategy Book.

Again, Strategic Lessons is free, and is delivered to your email inbox once a week.

And my qualifications?

First and foremost, I am a master strategist, which is best defined as someone qualified and skilled in analyzing and developing strategy. So in a nutshell, I help business leaders to solve their biggest problems with good strategy.

In terms of academic background, I attended my first strategic planning course in 1994. And, my qualifications include an MBA (“A” grade average), specializing in strategic thinking.

As well as serving as a strategist, I am a strategic advisor and coach to CEOs, high performing business owners and team members, helping them to improve strategic performance and to get their shit together.

Clients include senior executives at large organisations such as Marley, Red Cross, AIG and Honda…managing directors, boards and team members of multi-million dollar a year privately owned companies, government department leaders, and the owners of small businesses.

My work has been recognised and featured at industry conferences in both New Zealand and Australia, and has been the subject of legal action taken against others who have stolen my – and my clients’ – intellectual property. I’ve helped firms in a range of sectors including investment advisory, accounting, fast moving consumer goods, building and construction, food manufacturing, insurance and wellness.

Alongside my work with business leaders is the role I perform as a fitness/sports coach and life skills mentor, working with youth. This role is a passion that I’ve been dedicated to for more than 30 years. My business career is my career. My youth work is my calling. And the two work perfectly together.

What is my youth coaching work all about? It’s about helping youth to apply strategy principles to excel in all areas of their lives, such as education, vocation and physical and mental wellbeing. You see, when you master strategy you can master life. And that’s the message I drive into the youth that I coach.

My biggest qualification?

Listen up. I didn’t have the flashest upbringing. Born a poor Maori boy in the small city of Gisborne, New Zealand. And surrounded by a dysfunctional environment that included alcohol abuse, drugs, crime and financial hardship.

But, when I reached my late teens I realised that the responsibility for getting my shit together lay firmly on my shoulders. And I discovered that the key to success was learning how to plan and execute strategy.

Long story short. I did get my shit together. And now it’s me telling high falutin’ CEOs and business leaders how to get all their shit together.

How to get your SHIT together

Want to learn how to get your shit together? You need to get your free copy of The Strategy Book. And your free subscription to the Strategic Lessons.

To get your free digital copy of The Strategy Book, as well as a subscription to the Strategic Lessons newsletter, complete the form below.

After your request is received and processed, you’ll receive an email with the download PDF link.